Let’s face it: We’re living in a time of information overload and your sales team is likely contending with a never-ending stream of noise from social media, email, articles, blogs, videos, internal messengers and more. Podcasting is the perfect way to cut through some of that noise and companies like American Airlines and Walmart are paying attention.
In a time where workers are demanding more accessible leadership and transparent communication, employers are leveraging company podcasts to effectively reach their internal and remote workforce. But this medium isn’t just effective for your internal comms, it can also be an incredibly powerful sales enablement tool.